Why is Made in France important?

A French production approach on the part of fashion designers like La Jaquette is in fact a way of preserving natural resources and participating in sustainable development.

What is sustainable development? It is the principle of improving the environment, the economy and society for the world and for one's country.

When it comes to the environment, the fashion industry is very polluting, and has been for a long time.

Some figures: a cotton t-shirt uses 2700 liters of water to create it. 25% of the world's pesticides are used to grow cotton. A garment travels an average of 65,000 km between its place of creation and its place of sale.

This long journey is only polluting, regardless of the means of transport used. Made in France will reduce the journey of creations to their points of sale, to reduce their carbon footprints.

Beyond the environmental aspect, Made in France is a help to its country. Firstly, this production certifies you a French quality and know-how, like the La Jaquette jackets, on which you can count.

In addition, Made in France creates jobs in France, and provides work for its businesses, factories, employees, etc. On a large scale, this production reduces unemployment in France and helps to avoid, or at least combat, an economic crisis.

Thus, La Jaquette invites you, on your scale, to consume Made in France, for our planet and its inhabitants.

This article was written by Amélie WAYENBURG.